APA Style

Kotler, Philip. (1997). Marketing an introduction (4.). London: Prentice-Hall International,Inc.

Chicago Style

Kotler, Philip. Marketing an introduction. 4. London: Prentice-Hall International,Inc, 1997. Text.

MLA Style

Kotler, Philip. Marketing an introduction. 4. London: Prentice-Hall International,Inc, 1997. Text.

Turabian Style

Kotler, Philip. Marketing an introduction. 4. London: Prentice-Hall International,Inc, 1997. Print.