APA Style

Guiltinan, Joseph P.. (1988). Marketing management, strategies and programs (3). New York: McGraw-Hill book company.

Chicago Style

Guiltinan, Joseph P.. Marketing management, strategies and programs. 3 New York: McGraw-Hill book company, 1988. Text.

MLA Style

Guiltinan, Joseph P.. Marketing management, strategies and programs. 3 New York: McGraw-Hill book company, 1988. Text.

Turabian Style

Guiltinan, Joseph P.. Marketing management, strategies and programs. 3 New York: McGraw-Hill book company, 1988. Print.